Defining advertising goals for measured advertising results 广告目标即广告效果评测
2.
This part introduces the current situation and issues of tourism advertisement of our country , analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media . by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point 本部分介绍了我国旅游广告的现状和问题，分析了旅游广告营销的基本原理；在广告聚敛公众注意力的效果分析与评判中分析了媒体对引发公众注意力的贡献，采用市场问卷调查的形式得出济南公众对媒体的关注规律和对主要客源国日本的媒体推广方案；最后用销售成果测定法和亏盈平衡点法对广告效果进行测定和评价。
